ALMEIDA, Marcos Inácio Severo de; COSTA, Milena; COELHO, Ricardo Limongi França; SCALCO, Paulo Roberto. “Engage and attract me, then I’ll share you”: an analysis of the impact of post category on viral marketing in a social networking site. Review of Business Management, [S. l.], v. 18, n. 62, p. 545–569, 2016. DOI: 10.7819/rbgn.v18i62.2620. Disponível em: https://rbgn.emnuvens.com.br/RBGN/article/view/2620. Acesso em: 18 apr. 2026.