CAMARGO, Maria Adriana de A. P.; ROCHA, Thelma Valéria; SILVA, Susana Costa e. Marketing strategies in the internationalization process of Brazilian franchises. Review of Business Management, [S. l.], v. 18, n. 62, p. 570–592, 2016. DOI: 10.7819/rbgn.v18i62.2804. Disponível em: https://rbgn.emnuvens.com.br/RBGN/article/view/2804. Acesso em: 18 apr. 2026.