ALMEIDA, Marcos Inácio Severo de; COELHO, Ricardo Limongi França; PORTO, Rafael Barreiros; OLIVEIRA, Denise Santos. Deviances from planned purchases: consumer learning history and behavior setting implications for consumer spending. Review of Business Management, [S. l.], v. 22, n. 2, p. 331–347, 2020. DOI: 10.7819/rbgn.v22i2.4053. Disponível em: https://rbgn.emnuvens.com.br/RBGN/article/view/4053. Acesso em: 18 apr. 2026.