CAMPOS, Héctor Montiel; MUÑOZ, Alicia Margarita Santiago. Business Ideas and Mental Models: an exploratory qualitative study. Review of Business Management, [S. l.], v. 11, n. 32, p. 276–288, 2009. DOI: 10.7819/rbgn.v11i32.483. Disponível em: https://rbgn.emnuvens.com.br/RBGN/article/view/483. Acesso em: 29 apr. 2026.