D’AVILA GONÇALVES, Livia Castro; GARRIDO, Ivan Lapuente; DAMACENA, Cláudio. The Proposal of a Conceptual Model of Brand Equity in the New Logic of Services. Review of Business Management, [S. l.], v. 12, n. 36, p. 341–357, 2010. DOI: 10.7819/rbgn.v12i36.641. Disponível em: https://rbgn.emnuvens.com.br/RBGN/article/view/641. Acesso em: 18 apr. 2026.