FEITOSA, Wilian Ramalho; IKEDA, Ana Akemi. Market Segmentation Based on Cohorts: a qualitative approach. Review of Business Management, [S. l.], v. 13, n. 41, p. 359–375, 2011. DOI: 10.7819/rbgn.v13i41.740. Disponível em: https://rbgn.emnuvens.com.br/RBGN/article/view/740. Acesso em: 18 apr. 2026.