LINS, Samuel Lincoln Bezerra; PEREIRA, Rita de Cássia de Faria. Bought by Chance? Understand Why!. Review of Business Management, [S. l.], v. 13, n. 41, p. 376–395, 2011. DOI: 10.7819/rbgn.v13i41.836. Disponível em: https://rbgn.emnuvens.com.br/RBGN/article/view/836. Acesso em: 18 apr. 2026.