SOUZA, Tereza de; QUEIROZ, Tatiana Silva de; CAMPOS, Domingos Fernandes; VIEIRA, Ricardo Sergio Gomes. Marketing Strategies: own brands as a competitive differential in the supermarket market. Review of Business Management, [S. l.], v. 11, n. 30, p. 19–37, 2009. DOI: 10.7819/rbgn.v11i30.91. Disponível em: https://rbgn.emnuvens.com.br/RBGN/article/view/91. Acesso em: 18 apr. 2026.