Carrete, Lorena, Pilar Arroyo, and Edgar Centeno. “Are Brand Extensions of Healthy Products an Adequate Strategy When There Is a High Association Between the Brand and Unhealthy Products?”. Review of Business Management 20, no. 3 (July 17, 2018): 421–442. Accessed April 11, 2025. https://rbgn.emnuvens.com.br/RBGN/article/view/3905.