Ostermann, Cristina M., Carlos Mello Moyano, and Jaime Laufer. “Brand Positioning in Higher Education: The Perception of Brazilian Generational Cohorts”. Review of Business Management 21, no. 3 (July 11, 2019): 416–434. Accessed November 21, 2024. https://rbgn.emnuvens.com.br/RBGN/article/view/4006.