Pimenta RF, Lopes EL, Silva D da, Serralvo FA. Brand Extension Evaluation: an experimental research study in the service sector. Rev. Bras. Gest. Neg. [Internet]. 2014 Sep. 17 [cited 2024 Dec. 26];16(51):277-98. Available from: https://rbgn.emnuvens.com.br/RBGN/article/view/1527