Farías P. The effect of advergames, banners and user type on the attitude to brand and intention to purchase. Rev. Bras. Gest. Neg. [Internet]. 2018 Mar. 29 [cited 2024 Nov. 21];20(2):194-209. Available from: https://rbgn.emnuvens.com.br/RBGN/article/view/3784