Vol. 20 No. 1 (2018)

Published December 8, 2017

Vol. 20 No. 1 (2018)

Articles

Elisa Baraibar-Diez, Ladislao Luna Sotorrío

5-21

The mediating effect of transparency in the relationship between corporate social responsibility and corporate reputation

https://doi.org/10.7819/rbgn.v20i1.3600

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José Sarto Freire Castelo, José Ednilson de Oliveira Cabral

22-36

Consumers in a social network: the perception of clothing quality per gender

https://doi.org/10.7819/rbgn.v20i1.3684

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Fabiano Larentis, Claudia Simone Antonello, Luiz Antonio Slongo

37-56

Organizational culture and relationship marketing: an interorganizational perspective

https://doi.org/10.7819/rbgn.v20i1.3688

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Renata Huhn, Jorge Brantes Ferreira, Angilberto Sabino de Freitas, Fernanda Leão

57-73

The effects of social media opinion leaders’ recommendations on followers’ intention to buy

https://doi.org/10.7819/rbgn.v20i1.3678

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Alexandre Borba Salvador, Ana Akemi Ikeda

74-91

Brand crisis management: the use of information for prevention, identification and management

https://doi.org/10.7819/rbgn.v20i1.3583

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Sady Mazzioni, Roberto Carlos Klann

92-111

Aspects of the quality of accounting in the international context

https://doi.org/10.7819/rbgn.v20i1.2630

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Bruno Muniz Félix, Elaine Tavares, Ney Wagner Freitas Cavalcante

112-126

Critical success factors for Big Data adoption in the virtual retail: Magazine Luiza case study

https://doi.org/10.7819/rbgn.v20i1.3627

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Vitor Koki da Costa Nogami, Francisco Giovanni David Vieira, Andres Rodriguez Veloso

127-149

Concept of innovation in low-income market

https://doi.org/10.7819/rbgn.v20i1.3044

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