Palabras clave
consumption embodiment
performativity
ethnography
Foucauldian genealogy
Cómo citar
Resumen
Propósito: El objetivo del presente estudio es investigar cómo la performatividad del consumidor se realiza mediante la transformación de la corporeidad, a partir de la elaboración teórica del cuerpo en tres dimensiones, a saber: resistente, utópica y deseante.
Citas
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